Beat the Competition in Any Market with our
Five Points of Distinction!
  • Everyday Low Prices
  • Highest Quality Cleaning
  • Outrageous Customer Service
  • Comfortable Atmosphere
  • Environmentally Friendly

The Dry Cleaning Industry: Ripe for Revolution

Ripe for Change
The dry cleaning industry posts yearly sales figures in excess of $8 billion. Although few people realize it, this industry is just beginning a trend of national branding that has changed so many other industries. The market is still largely fragmented, and made up primarily of individual owner-operators. The industry is ripe for change because no national chains exist which offer consistent high quality and value priced dry cleaning with outstanding service. It currently provides many opportunities for ownership, employment, and personal satisfaction.

Innovative Thinking Creates a New Business Concept
In 1986, a new dry cleaning business was launched in Omaha, Nebraska. The founders had already succeeded in other retail businesses and were well aware of the problems that often plague small business owners. They knew that a winning concept could change the business - or an industry.

Recognizing that dry cleaning was a structured, yet competitive business, they made a bold decision. They would differentiate their business by discount pricing and by investing in the most technologically advanced equipment available. They also wanted to work in a cost-efficient and environmentally-safe business.

Starting with quality in the market, they continued by offering services at reasonable prices. Then, by installing modern equipment, they could create an environmental approach to an aging industry.

Quality - Price - Environmental Concern… An Unbeatable Combination
The strategy was to offer quality dry cleaning at below market pricing to drive higher volume levels, and offset that by lower operating costs - based on efficiencies which were created by that higher volume and cost efficient production processes and equipment. The customer would see the value in fair prices for the highest quality.

They knew that customers needed dry cleaning, but many hated to pay high prices. Money Magazine reported: "Clearly, the rising cost of dry cleaning is becoming one of life's most begrudging expenditures."

Creating an Industry
The initial single-store operation has evolved from a bold experiment to a great franchise opportunity, available to qualified buyers throughout the nation. Dry Cleaning Station will now bring high quality, reasonably priced cleaning to every neighborhood.

Guided by an experienced franchise support and dry cleaning operations team, the Dry Cleaning Station franchise will remain committed to the strategies that differentiated the business in the beginning. It will also change and evolve to handle the changing needs of its franchisees.

Dry Cleaning Services Grow
The use of dry cleaning services has continued to grow, fueled by several factors. These include:

  • A return to many natural fibers such as silk, wool, and cotton, which require dry cleaning to look their best. Many manufactured fibers such as rayon, dacron and others, recommend dry cleaning as well.
  • Convenience is a necessity these days. In many households both spouses are working and often have less time, so they seek easier ways to handle their needs. Dry cleaning certainly helps people save time. This is especially true with men's dress shirts as it is rare to find any man or woman wanting to iron shirts by hand.
  • People are concerned about protecting their investment because clothing can be expensive. More women in the work place also creates a need for more professional clothing. Dry cleaning can help all workers look their best and give them the professional appearance which provides self-confidence.
  • Today's casual clothes look better with dry cleaning. Even jeans, jean jackets, and sports shirts look better and last longer with professional dry cleaning and laundering.

Dry Cleaning Realities for the Prospective Owner
This industry's inventory can't spoil or grow out-of-fashion. Dry cleaning stores require a minimum number of workers and are only staffed six days a week. Unlike some industries, this one does not require 24-hour days, seven-day weeks.

The dry cleaning industry is nearly recession-proof. It provides needed services which do not disappear in economic downtimes. These services are usually regarded as essential so they are not cut back when people try to establish no-frills budgets.

For all of those reasons, the outlook for the dry cleaning industry is one of stability, yet Dry Cleaning Station is looking at dynamic growth. People who are a part of the growth can help shape this changing industry as they shape their own economic futures. According to noted marketing professor, Thomas Stanley (who has surveyed millionaires since 1973), the dry cleaning industry has created one in five millionaires. (Dry Cleaning Station has its own "Millionaires Club".)

A Franchised Business
Dry Cleaning Station is a franchised business. That means it combines the strengths of your local ownership with our business experience and expertise, and national development and coordination. Franchised businesses have an "owner presence" at each site, and each location is financed independently.

Rapid growth is possible, and the Department of Commerce indicates 95% of franchised units are still in business after 5 years, compared to only 35% of unfranchised operations. We believe the reason is the development expertise and business support offered by the franchisor.

A Dry Cleaning Station is often a family owned and operated business. You can work together to build a brighter future. As a franchisee, you can earn a comfortable living and build a business which increases in value and allows you more flexibility. When you want to expand, we will help you evaluate your plans.

This opportunity is something people only dream of when they work for someone else. Now is the time to explore your possibilities.

From Concept to Reality
You don't need to have dry cleaning experience to own a Dry Cleaning Station. You can have the advantaged of business ownership because experienced leaders in dry cleaning, business, marketing, finance, and other areas provide you with methods, training, and support.

When you purchase a franchise, you get the combined knowledge of years of experience. We want to work together with you to succeed. To ensure this, we will assist you in:

  • Site organization
  • Organizing and opening the store
  • Grand opening marketing materials
  • An operations manual
  • Employee training materials
  • Business planning
  • Obtaining financing
  • Ongoing "benchmarking" and financial reviews
  • Ongoing field support
  • Registered trademark and logo
  • Future expansion possibilities
  • Market domination

With the guesswork taken out of your business, you can offer your customers quality, old- fashioned service. This combines with reasonable pricing to build a loyal customer base.

Technology of the Future
Dry Cleaning Station franchises use leading-edge technology throughout their store and plant. The newest developments offer unparalleled opportunities for optimum management of clothing, equipment, personnel, and customer records.

A comprehensive point of sale proprietary software and cash register system provides services undreamed of a few years ago. The Dry Cleaning Station system automatically produces invoices and tags and prices each customer item. It also keeps all customer records on hand for easy reference.

This sophisticated system is the key to all the management reports required to run a profitable business. Franchisees may use it to eliminate pricing errors, track inventory, manage cash, and provide a wealth of business management information. In addition, it can also provide sales and revenues reports, cash drawer audit trails and inventory control information.

With all of these features, this technology provides a leading-edge in management, sales and service. Best of all, it helps Dry Cleaning Station franchisees serve their customers better.

Green and Clean
Customers choose dry cleaning for the impeccable appearance they require in their business lives and the good looks they appreciate in their private lives. However, many are also concerned about the environment - and so are we.

Dry Cleaning Station's state-of-the-art equipment virtually eliminates dry cleaning odors in the plant and in the clothing and all products are approved by the Environmental Protection Agency. Our process and this equipment uses environmentally safe and accepted products and in smaller amounts than most equipment used in the past. Our new systems and equipment also uses recycling for more efficient-and less costly-results.

New Equipment Revolutionizes Dry Cleaning
New dry cleaning technology combines fast, effective service with a better environment, both inside and outside the store. Some basic details are:

  • Machines are very reliable and long-lived. Few spare parts are required.
  • Machinery has automated maintenance programs
  • With computer control, product efficiency is maximized.
  • Filtering, cleaning and reclaiming systems provide for recycling and recovery of all solvents.

What You Need
In addition to our methods and resources you need to add your own hard work, determination, and commitment. Together, we can create a quality business to serve your customers, fill a market need, and help you reach your dreams.

Additional Information
For additional information on this great opportunity please contact us:

P.O. Box 2050
San Marcos, CA 92079

760-736-8855
or 800-808-9678

Additional information is also available at: www.DryCleaningStation.com

 

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