Beat
the Competition in Any Market with our
Five Points of Distinction!
- Everyday
Low Prices
- Highest
Quality Cleaning
- Outrageous
Customer Service
- Comfortable
Atmosphere
- Environmentally
Friendly
The Dry Cleaning Industry: Ripe for Revolution
Ripe for Change
The dry cleaning industry posts yearly sales figures in excess of
$8 billion. Although few people realize it, this industry is just
beginning a trend of national branding that has changed so many
other industries. The market is still largely fragmented, and made
up primarily of individual owner-operators. The industry is ripe
for change because no national chains exist which offer consistent
high quality and value priced dry cleaning with outstanding service.
It currently provides many opportunities for ownership, employment,
and personal satisfaction.
Innovative Thinking
Creates a New Business Concept
In 1986, a new dry cleaning business was launched in Omaha, Nebraska.
The founders had already succeeded in other retail businesses and
were well aware of the problems that often plague small business
owners. They knew that a winning concept could change the business
- or an industry.
Recognizing that dry cleaning was a structured,
yet competitive business, they made a bold decision. They would
differentiate their business by discount pricing and by investing
in the most technologically advanced equipment available. They
also wanted to work in a cost-efficient and environmentally-safe
business.
Starting with quality
in the market, they continued by offering services at reasonable
prices. Then, by
installing modern equipment, they could create an environmental
approach to an aging industry.
Quality - Price -
Environmental Concern… An Unbeatable Combination
The strategy was to offer quality dry cleaning at below market pricing
to drive higher volume levels, and offset that by lower operating
costs - based on efficiencies which were created by that higher
volume and cost efficient production processes and equipment. The
customer would see the value in fair prices for the highest quality.
They knew that customers needed dry cleaning, but
many hated to pay high prices. Money Magazine reported:
"Clearly, the rising cost of dry cleaning is becoming one of
life's most begrudging expenditures."
Creating an Industry
The initial single-store operation has evolved from a bold experiment
to a great franchise opportunity, available to qualified buyers
throughout the nation. Dry Cleaning Station will
now bring high quality, reasonably priced cleaning to every neighborhood.
Guided by an experienced franchise support and dry
cleaning operations team, the Dry Cleaning Station franchise
will remain committed to the strategies that differentiated the
business in the beginning. It will also change and evolve to handle
the changing needs of its franchisees.
Dry
Cleaning Services Grow
The use of dry cleaning services has continued to grow, fueled by
several factors. These include:
-
A return to many natural fibers such as silk, wool, and cotton,
which require dry cleaning to look their best. Many manufactured
fibers such as rayon, dacron and others, recommend dry cleaning
as well.
- Convenience
is a necessity these days. In many households both spouses are
working and often have less time, so they seek easier ways to
handle their needs. Dry cleaning certainly helps people save time.
This is especially true with men's dress shirts as it is rare
to find any man or woman wanting to iron shirts by hand.
- People
are concerned about protecting their investment because clothing
can be expensive. More women in the work place also creates a
need for more professional clothing. Dry cleaning can help all
workers look their best and give them the professional appearance
which provides self-confidence.
-
Today's casual clothes look better with dry cleaning. Even jeans,
jean jackets, and sports shirts look better and last longer with
professional dry cleaning and laundering.
Dry
Cleaning Realities for the Prospective Owner
This industry's inventory can't spoil or grow out-of-fashion. Dry
cleaning stores require a minimum number of workers and are only
staffed six days a week. Unlike some industries, this one does not
require 24-hour days, seven-day weeks.
The
dry cleaning industry is nearly recession-proof. It provides needed
services which do not disappear in economic downtimes. These services
are usually regarded as essential so they are not cut back when
people try to establish no-frills budgets.
For
all of those reasons, the outlook for the dry cleaning industry
is one of stability, yet Dry Cleaning Station is looking at dynamic
growth. People who are a part of the growth can help shape this
changing industry as they shape their own economic futures. According
to noted marketing professor, Thomas Stanley (who has surveyed millionaires
since 1973), the dry cleaning industry has created one in five millionaires.
(Dry Cleaning Station has its own "Millionaires Club".)
A
Franchised Business
Dry Cleaning Station is a franchised business.
That means it combines the strengths of your local ownership with
our business experience and expertise, and national development
and coordination. Franchised businesses have an "owner presence"
at each site, and each location is financed independently.
Rapid
growth is possible, and the Department of Commerce indicates 95%
of franchised units are still in business after 5 years, compared
to only 35% of unfranchised operations. We believe the reason is
the development expertise and business support offered by the franchisor.

A Dry
Cleaning Station is often a family owned and operated business.
You can work together to build a brighter future. As a franchisee,
you can earn a comfortable living and build a business which increases
in value and allows you more flexibility. When you want to expand,
we will help you evaluate your plans.
This
opportunity is something people only dream of when they work for
someone else. Now is the time to explore your possibilities.
From
Concept to Reality
You don't need to have dry cleaning experience to own a Dry
Cleaning Station. You can have the advantaged of business
ownership because experienced leaders in dry cleaning, business,
marketing, finance, and other areas provide you with methods, training,
and support.
When
you purchase a franchise, you get the combined knowledge of years
of experience. We want to work together with you to succeed.
To ensure this, we will assist you in:
-
Site organization
- Organizing
and opening the store
- Grand
opening marketing materials
- An
operations manual
- Employee
training materials
- Business
planning
- Obtaining
financing
- Ongoing
"benchmarking" and financial reviews
- Ongoing
field support
- Registered
trademark and logo
- Future
expansion possibilities
- Market
domination
With
the guesswork taken out of your business, you can offer your customers
quality, old- fashioned service. This combines with reasonable pricing
to build a loyal customer base.
Technology
of the Future
Dry Cleaning Station franchises use leading-edge
technology throughout their store and plant. The newest developments
offer unparalleled opportunities for optimum management of clothing,
equipment, personnel, and customer records.
A comprehensive
point of sale proprietary software and cash register system provides
services undreamed of a few years ago. The Dry Cleaning
Station system automatically produces invoices and tags
and prices each customer item. It also keeps all customer records
on hand for easy reference.
This
sophisticated system is the key to all the management reports required
to run a profitable business. Franchisees may use it to eliminate
pricing errors, track inventory, manage cash, and provide a wealth
of business management information. In addition, it can also provide
sales and revenues reports, cash drawer audit trails and inventory
control information.
With
all of these features, this technology provides a leading-edge in
management, sales and service. Best of all, it helps Dry
Cleaning Station franchisees serve their customers better.
Green
and Clean
Customers choose dry cleaning for the impeccable appearance they
require in their business lives and the good looks they appreciate
in their private lives. However, many are also concerned about the
environment - and so are we.
Dry
Cleaning Station's state-of-the-art equipment virtually
eliminates dry cleaning odors in the plant and in the clothing and
all products are approved by the Environmental Protection Agency.
Our process and this equipment uses environmentally safe and accepted
products and in smaller amounts than most equipment used in the
past. Our new systems and equipment also uses recycling for more
efficient-and less costly-results.
New
Equipment Revolutionizes Dry Cleaning
New dry cleaning technology combines fast, effective service with
a better environment, both inside and outside the store. Some basic
details are:
-
Machines are very reliable and long-lived. Few spare parts are
required.
- Machinery
has automated maintenance programs
- With
computer control, product efficiency is maximized.
- Filtering,
cleaning and reclaiming systems provide for recycling and recovery
of all solvents.
What
You Need
In addition to our methods and resources you need to add your own
hard work, determination, and commitment. Together, we can create
a quality business to serve your customers, fill a market need,
and help you reach your dreams.
Additional
Information
For additional information on this great opportunity please contact
us:
|
P.O.
Box 2050
San Marcos, CA 92079
760-736-8855
or 800-808-9678
|
Additional
information is also available at: www.DryCleaningStation.com
|